Changes in Google’s Algorithm

Of late, Google’s constantly changing algorithm has had numerous updates. Google is always working to make their algorithm more user-friendly. Here, we have enlisted the improvements made by Google to provide better search results to its users.

  • Cross-language information retrieval update: Queries in certain languages have limited web content available. The new update will translate the relevant English pages and display the translated titles below the English titles in the search results. This feature was previously available at the bottom of a page in Korean. When a user clicks on translated titles, he will be guided to a page translated into the query language.
  • Snippets with more page content, less header content: This feature enables Google to pick text from the actual page content rather than using the text that it is a part of the header.
  • Better page titles on SERP: Google intends to generate page titles by de-duplicating boilerplate anchors and emphasizing less on boilerplate links with duplicated anchor text. This will result in content relevant titles.
  • Rich Snippets for applications: This will sport details like cost and user reviews in the search result and will be beneficial for users who are searching for software applications.
  • Retiring a signal in image search: Google has decided to retire a signal in Image Search related to images that have references from multiple documents on the web. This will stop Google from revisiting signals launched in the past which no longer have a significant impact.
  • Fresh results: This change, announced recently claims to impact 35% of total searches. Google aims at ranking content based on its freshness.
  • Refining official page detection: Google tries to provide the most relevant results to its users. This change will help Google to determine which pages are official and rank official websites higher on the SERP.
  • Due-date restricted queries: There is an improvement in due-date restricted queries to ensure that the users get the most relevant search results as per the date range specified by them.
  • Improvement in handling IME queries: This change improves how Autocomplete handles IME queries, which contain non-Latin characters.

These are some of the improvements in Google’s search algorithm; however, there are hundreds of more updates from Google on a regular basis. So, you need to keep reading to keep yourself updated about Google’s search algorithm changes.


Google’s New Algorithm Adds Freshness to Faster Results

Google’s search algorithm is going through a new change which aims at providing ‘fresher’ search results. Apart from displaying fresher results, Google intends to change results for about 35% of all searches. Google moved over to the caffeine infrastructure last year, which helped Google index and crawl faster; thus providing faster search results. Now, it plans to add freshness to its fast search results.

The Google Panda update affected 12% of the searches conducted and this new update expects to impact 35% of the searches. The search results that are likely to be affected are the recent events, regularly recurring events and frequent updates. If you search for recent events or hot topics, Google will display the most recent news, which is only about a minute old.

Certain events happen regularly on a periodic basis, like conferences and seminars. If you are looking for information about conferences, the latest conference details will be displayed on the Google’s result page, instead of a conference which took place 50 years ago. Some products are constantly updated, and newer versions are launched frequently. If you are searching for the best car or camera in the market, Google will present to you the most up to date information regarding the same.

Presenting fresh content to Google users is not a new concept for Google. Its content ranking factor based on freshness dates back to the year 2007. The only difference is that the freshness will impact one out of three results now. Google says that the change is providing ‘fresh’ content for twice as many queries as before. It means that the impact of the new algorithm is double the previous figure.

It is uncertain how the new algorithm defines freshness. Experts say that it can call for unwanted spamming as webmasters may post the same content on a new page every two days, just to give it a fresh boost. It is said that the relevancy may decrease if freshness is rewarded. Google responded by saying that freshness is not the only factor that is going to affect the ranking, it is just one component. The content, topicality and quality will equally influence the search results.

The freshness announcement by Google did not reveal any details about the situation with Twitter. Since July, Google has been unable to crawl Twitter fast, as Twitter shut down its ‘fire hose’ of tweet data. This has affected Google’s real-time search service, but a solution to this problem is not yet announced by Google. It has only introduced a ranking change, and not an indexing change.

It was assumed by many that Google Panda update’s 12% impact would create 12% improvement, but it did not. 35% impact does not necessarily indicate 35% improved results. It is not an improvement metric, so it is better not to make presumptions.

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Make Your Website Google Panda Proof

Google periodically makes changes to its search algorithm, and the most recent update was that of Google Panda. The Panda update is Google’s attempt to provide relevant search results to its users.

Google’s search algorithm is affected by several factors, which include number of back links to a website, source of back links, page loading time, on-site optimization factors, etc. The search team’s job is to track all the changing factors and tweak them to provide accurate search results. Google Panda belongs to the set of tweaks that Google has made for their search algorithm, so that the search results are devoid of spam and low quality websites.

You can find if your website has been affected by the Panda Update or not, by checking your Google Analytics Dashboard around the date February 22nd, 2011. Several websites noticed a drop in traffic but some webmasters noted an increase in traffic.

If you want to make your website Google Panda proof, you need to focus on certain factors so that the Panda does not hamper your website traffic.

Keep in mind that this new update is a site wide penalty. It means that if a single page on your website is identified to have duplicate content, your whole website will be penalized. The Panda update is more human centric, meaning that, Google will love and prefer your website, if it is readable and appealing to a real human.

We have enlisted some simple steps to make your website Panda proof. Firstly, ask an old person to scroll through your website. Check if he finds your website user friendly or does he face problems to find information on your website. Then, reduce the number of duplicate content pages on your website. If content on two different pages on your website is overlapping, merge them and delete the irrelevant content to avoid being penalized for duplicate content. Lastly, it is not the quantity of the content but the quality which matters to the Panda.

The Google Panda update is a major update to Google’s search engine algorithm. In order to make your website Panda proof, you not only need to impress Google’s spider but also need to make it more user friendly.



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Webmarketing123 – Now a ‘Marin Software Certified Agency’

Webmaketing123, the leading digital marketing agency from Bay Area, California, has been accorded with the title of being a Marin Software Certified Agency. With this recognition, Webmarketing123 stands to leverage its services with improved campaign performance and financial returns that Marin Software’s leading online ad management platform helps to provide.

Webmarketing123 is one of the foremost digital marketing agencies, with the objective of helping clients convert online visibility into measurable results. It is known to apply an approach which is customizable to bring together the power of Search Engine Optimization (SEO), Pay-per-Click (PPC), and Social Media Marketing (SMM) into an integrated whole that leads to creation of remarkable, results-driven online marketing programs. Webmarketing123’s approach is powered by a deep expertise in increasing online visibility, creating and executing effective online advertising campaigns, and delivering measurable results. In an effort to improve the performance of their customers’ campaigns, Webmarketing123 brought into force Marin Software – one of industry’s leading integrated platform for managing search, display, and social media marketing. After undergoing rigorous training and certification process to join the Marin Software Certified Agency Program, Webmarketing123 is now accredited with the program honor that ensures Webmarketing123’s clients benefit from the full campaign optimization capabilities that stem from Webmarketing123’s industry skills in accord with Marin Software.  It will also drive focus on the strategic growth of an ad program.

Webmarketing123 has augmented its standing to an escalated level following Marin’s accreditation to become a brusquer, linear and a broad-scoped digital marketing firm. Its strategic acumen coined with improved efficiencies and financial lift from Marin Software will ensure clients enhanced campaign results and a more comprehensive view of campaign activities. Webmarketing123 has seen an immediate financial boost to its clients’ bottom line after enabling Marin’s advanced bidding algorithms. Furthermore, the ability to track, report, and manage multiple channels has been largely simplified to help clients gauge the campaign activities better and with ease.

On-Page Auditing: An Aid to SEO for Optimal Page Visibility

Major SEO’s fail to attract target traffic because they often neglect On-Page auditing. On-Page auditing can be done using any of the following 3 methods: manual editing, semi-automatic software and fully automated SEO platform. Of these, the fully automated SEO platform is the quickest and less time-consuming as compared to manual editing.

46 SEO professionals were surveyed to check how often they conducted on-page audits and their opinion about its usefulness. More than 50 percent of these professionals scrutinized their pages less than two times per month.

More than 11000 web pages were examined to get a fair idea of the relation between the number of times they were edited and the audit frequency. The audit frequency is very low, and if it is increases it will certainly turn the tables for their website’s optimization.

Manual auditing requires more man hours and man power. If 500 pages need to be examined manually, it will require almost 4 full-time resources to handle the job. The outcome is not cost efficient. The same applies for semi-automatic auditing, which can result in a narrower view of the on-page landscape. Even while using semi-automated software, 35 to 45 percent of auditing needs to be done manually.

87 percent of the surveyed SEO professionals believe that an automated SEO platform for on-page auditing will be more productive. 28 percent feel that they lack the tools to conduct audits on a regular basis. They said that they would conduct audits more frequently if they had the tools. More than three-fourth of the surveyed pros audit their pages less than once a week. If you want to visibly increase your page’s ranking, SEO’s should conduct on-page auditing frequently.


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Paul Taylor - CEO Webmarketing123

Paul Taylor - CEO Webmarketing123

Founded in 2004 by Paul Taylor (CEO), Webmarketing123 is an internet marketing firm that delivers comprehensive services of Search Engine Optimization (SEO), Pay-per-Click (PPC) advertising and Social Media Marketing (SMM) in an integrated manner.

Webmarketing123’s approach begins with diving deeply into a business and its goals, integrating the strategies and delivering bottom line results in the form of increased ROI; all the while keeping a close eye on the industry and competition.

Analysis, Integration, Education and Bottom Line results are the four key elements that drive all actions of Webmarketing123. While the Analysis process seeks to scrutinize every little nuance of a client’s website and its functionality, it also aims to understand the best way to convert a website’s visitors into customers.This end can be effectively achieved through the integration of the SEO, PPC and Social Media marketing strategies.  Further, itis a long drawn virtue at Webmarketing123 to lead by educating both the team and the client to help them understand and buy into theseprocesses. Webmarketing123 has beenacknowledged for hosting many knowledge oriented and informative webinars related to the field of online marketing on a regular basis. The company has conducted webinars on various topics, such as ‘4 Secrets to SEO Copywriting done right’, ‘Converting SEM into quality leads, ‘Why your competitors are Outranking you’, ‘Powerful Link Building Strategies that Work’ and ‘Social Influence on SEO’.

A ‘BBB’ accredited internet marketing firm with an A rating, allotted in the year 2007, the reviews for Webmarketing123 reflect its principal commitment to converting a client’s online visibility into measurable results. By staying on top of the changes in the algorithms and processes to give their client’s a competitive edge, Webmarketing123 consistently analyzes and improves upon every SEO, PPC and Social Media Marketing effort. Recognizing the shift in internet marketing patters, the ability to inculcate changes adroitly and execute timely results is at the heart of Webmarketing123’s efforts.