Search Results for Brands Embed Google+ Pages

The launch of Google+ Pages has received a great response from the world’s top 100 brands. 77 brands out of the top 100 have created their Google+ Pages to communicate with fans, the number shooting up from 61 brands last month. The number of users adding these brands to circles has increased by almost 50 percent in the past one month.
A comparative study of the top 100 brands’ Google+ Pages and Facebook Fan Pages revealed that Google+ has 148,000 fans whereas Facebook has 300 million fans for the same brand. Popular brands like Google, IBM and Vodafone have created a Google+ Page but do not have an official Facebook Page. The fan base for Pepsi is 20,000 on Google+. Though it is a small number as compared to 6.84 million fans on Facebook, Google+ is still in the initial phase and as a start this number is quite an achievement.
Google+ Pages is a move to merge search marketing position with social media marketing and most of the brands have realized it. If a brand wants to extend its social presence on the web, Google+ offers the best opportunity to do so. Google also allows brands to include one of their Pages as a part of their search and social strategy. Primary search results include a brand’s Google+ Page, along with its official website.
Some people consider that the above move could lead anti-trust woes for Google. Two US senators have asked the Federal Trade Commission to investigate Google further with regards to this. They feel that Google is seeking advantage of its dominant market position. They believe that a thorough investigation by the FTC will decide if Google’s practices abide by the laws or not.
Including Google+ Pages on the search engine result page is a smart move by Google; especially because 34 percent of Facebook Fan Pages referrals are driven by Google, Yahoo and Bing. However, if Google is abusing its dominant position in the market is not known clearly. There are numerous opposing views regarding this question but no matter what no one can deny the influence that Google has on internet users.

Changes in Google’s Algorithm

Of late, Google’s constantly changing algorithm has had numerous updates. Google is always working to make their algorithm more user-friendly. Here, we have enlisted the improvements made by Google to provide better search results to its users.

  • Cross-language information retrieval update: Queries in certain languages have limited web content available. The new update will translate the relevant English pages and display the translated titles below the English titles in the search results. This feature was previously available at the bottom of a page in Korean. When a user clicks on translated titles, he will be guided to a page translated into the query language.
  • Snippets with more page content, less header content: This feature enables Google to pick text from the actual page content rather than using the text that it is a part of the header.
  • Better page titles on SERP: Google intends to generate page titles by de-duplicating boilerplate anchors and emphasizing less on boilerplate links with duplicated anchor text. This will result in content relevant titles.
  • Rich Snippets for applications: This will sport details like cost and user reviews in the search result and will be beneficial for users who are searching for software applications.
  • Retiring a signal in image search: Google has decided to retire a signal in Image Search related to images that have references from multiple documents on the web. This will stop Google from revisiting signals launched in the past which no longer have a significant impact.
  • Fresh results: This change, announced recently claims to impact 35% of total searches. Google aims at ranking content based on its freshness.
  • Refining official page detection: Google tries to provide the most relevant results to its users. This change will help Google to determine which pages are official and rank official websites higher on the SERP.
  • Due-date restricted queries: There is an improvement in due-date restricted queries to ensure that the users get the most relevant search results as per the date range specified by them.
  • Improvement in handling IME queries: This change improves how Autocomplete handles IME queries, which contain non-Latin characters.

These are some of the improvements in Google’s search algorithm; however, there are hundreds of more updates from Google on a regular basis. So, you need to keep reading to keep yourself updated about Google’s search algorithm changes.